Question : Is this lightener suitable for all hair types?
Answer : Yes, this lightener is suitable for all hair types including dark, brown, red, blond, and curly hair.
Question : Will this lightener cause damage to the hair?
Answer : No, this lightener provides high level lift without damage.
Question : Can this lightener help achieve cool-toned and bright results?
Answer : Yes, this lightener is designed to give a cool-toned and bright finish to the hair.
Question : Is this product cruelty free?
Answer : All of our Products are cruelty free.
Question : Are there any metalics in this? I have henna in my hair and need to be careful what i use for lightening.
Answer : I'm not sure about the metallics, but it's not as bad with the chemical smell and doesn't burn the eyes from the chemicals.
Question : Is this ammonia-free?
Answer : It has ammonia. It is my favorite lightener right now.
Question : If you're African American and have dark brown coarse hair, how can I get ash blonde?
Answer : It will depend on many factors and may require several lightening treatments. We recommend performing a hair strand test to see if the hair will work with our product.
Question : How well would this work with a level 1-3 hair color?
Answer : My hair was at a level 4 when I started my bleaching process. With my first bleach, I pulled to a level 10 almost level 11. I am super impressed with this product and it toned out beautifully.
Question : If my hair is already blonde, what volume developer should I use?
Answer : For most Blonde Customers, we recommend using a lower Volume Developer like a 7 or 10 to avoid overprocessing.
Question : My hair is brown right now, but I have a level 9 blonde underneath. What volume developer should I use?
Answer : If you’re already at a level 9 and want to go lighter, we recommend using an extremely low volume like a 5-7. For the roots, if you're doing it yourself, a 7-10 volume is recommended to have enough time to work in.
Question : Long hair how much should I buy?
Answer : For longer hair, we recommend purchasing a tub rather than kits. Remember to also purchase a 30 volume developer, color brush, and gloves.
Question : The description says up to 10x but the photo guide goes from 7 levels to 6. You mean they couldn't afford to get the advertisement right?
Answer : The color result may vary for different individuals. Some customers have achieved up to 8-9 levels of lightening using the product with a blonde toner.
Question : When do you do the shampoo, mask, and serum?
Answer : We recommend waiting for 48 hours after bleaching to allow the hair to rest before using the shampoo, mask, and serum.