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Explore About Popchips & Its Products

Popchips is a brand of popped snack food created by Keith Belling and Patrick Turpin in 2007. Unlike traditional potato chips, Popchips are made by partially cooking the ingredients then using heat and pressure (rather than frying) to pop them into the desired shape. This process reduces the fat content of the chips by up to 50% compared to regular chips.

Popchips was founded in 2007 by Keith Belling and Patrick Turpin.

The brand started selling their products in San Francisco bay area.

In 2009, Popchips gained national distribution at Target stores.

In 2010, the brand introduced their first line extension, Popchips Tortilla Chips.

In 2013, pop singer Katy Perry became an investor in the brand and appeared in their ad campaign.

In 2019, the company was sold to private equity firm VMG Partners.

Brands Similar to Popchips

Lay's

Lay's is a brand of potato chip that is owned by Frito-Lay. Lay's chips are made from sliced potatoes that are fried.

Pringles

Pringles is a brand of potato and wheat-based snack chips. Pringles are made from a dough of wheat and potato flours and water, then pressed into their distinctive shape and baked rather than fried.

Kettle Chips

Kettle Chips is a brand of potato chips that are made using a process called batch cooking. The chips are sliced thicker than other brands, and are fried in small batches.

Common Questions Asked by Customers About Popchips & Its Products