Living Proof is an innovative haircare brand that offers scientifically advanced treatments and products. Made with cutting-edge science and premium ingredients, their range includes shampoos, conditioners, and styling products to address common hair problems. Free from harmful ingredients, Living Proof delivers effective solutions to achieve healthier, more beautiful hair. Shop Living Proof at Ubuy.
Living proof is a beauty brand that offers innovative hair care solutions for different hair types and concerns. The brand's products are powered by cutting-edge scientific technologies and are formulated to improve the health and appearance of hair.
Living proof was founded in 2004 by a group of scientists and hair experts, including Dr. Bob Langer, a renowned scientist and professor at MIT.
The brand launched its first product, No Frizz, in 2007. This product was formulated to tackle frizz and provide smoothness without weighing hair down.
In 2012, Living proof gained nationwide recognition when Jennifer Aniston became a co-owner and spokesperson for the brand.
In 2017, Unilever acquired Living proof, but the brand still operates independently and is headed by CEO Grace Ray.
The brand continues to innovate and release new products, using patented technologies like the Healthy Hair Molecule (OFPMA) and the Thickening Molecule (PBAE), among others.
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A sulfate-free shampoo that cleanses hair while improving its strength, smoothness, volume, and shine. Contains the patented Healthy Hair Molecule (OFPMA) that repels dirt and oil for longer-lasting cleanliness.
A lightweight conditioner that detangles hair while providing moisture, nourishment, and protection. Contains the patented Healthy Hair Molecule (OFPMA) that smooths and softens hair without weighing it down.
A dry conditioning spray that eliminates frizz and static on contact, leaving hair smooth, soft, and manageable. Contains the patented Healthy Hair Molecule (OFPMA) that blocks humidity and repels dirt and oil.
A volumizing and texturizing spray that adds body, lift, and fullness to any hair type or style. Contains the patented Thickening Molecule (PBAE) that creates a flexible, yet lasting, hold and texture.
Yes, Living proof products are safe for color-treated hair and can actually help prolong the vibrancy and shine of the color. They do not contain harsh sulfates or parabens that can strip or fade the color.
The Healthy Hair Molecule (OFPMA) is a patented technology used in Living proof products that delivers a variety of benefits to hair, such as smoothing, strengthening, and repelling dirt and oil. It is a lightweight molecule that does not weigh down hair or leave any residue.
No, Living proof is a cruelty-free brand and does not test its products on animals. The brand is certified by PETA as cruelty-free and vegan.
No, Living proof products are sulfate-free and do not contain any harsh detergents that can strip or damage hair. Instead, they use gentle and effective cleansing agents that preserve the natural oils and moisture of the hair.
Full Thickening Cream is a styling cream that adds thickness, texture, and definition to hair. It contains the patented Thickening Molecule (PBAE) that creates a fullness and volume that lasts all day. Full Dry Volume Blast, on the other hand, is a volumizing and texturizing spray that adds body, lift, and fullness to hair. It is ideal for creating a tousled, beachy look or enhancing the volume of fine or flat hair.
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