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Explore About Benefit & Its Products
Benefit Cosmetics is a beauty brand founded in San Francisco in 1976 by twin sisters Jean and Jane Ford. The brand offers a wide range of makeup and skincare products with a colorful, playful, and bold aesthetic. Benefit is known for its innovative products, quirky packaging, and humorous product names.
Founded by twin sisters Jean and Jane Ford in San Francisco in 1976
Started as a beauty boutique called The Face Place
Launched the first eyebrow shaping kit in 1977
Acquired by LVMH in 1999
Currently has over 2,000 counters and stores in more than 50 countries
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Top Trending & High Rated Products of Benefit
They're Real! Mascara
A bestselling mascara known for its lengthening, volumizing, and curling effect. The mascara features a unique brush that separates lashes and coats each one evenly.
POREfessional Face Primer
A primer that minimizes the look of pores and helps makeup stay put for longer. The lightweight, silky formula creates a smooth canvas for foundation application.
Gimme Brow+ Volumizing Eyebrow Gel
A tinted eyebrow gel that adds volume and definition to eyebrows. The formula contains tiny microfibers that adhere to skin and hair, creating a natural-looking fullness.
Hoola Matte Bronzer
A natural-looking matte bronzer that adds warmth and definition to the face. The buildable formula is easy to blend and suits a range of skin tones.
Benetint Cheek & Lip Stain
A versatile stain that provides a sheer flush of color to cheeks and lips. The liquid formula is long-lasting and easy to blend, creating a natural-looking, rosy glow.
Common Questions Asked by Customers About Benefit & Its Products
Is Benefit Cosmetics cruelty-free?
Yes, Benefit Cosmetics is committed to being cruelty-free. The brand does not test on animals, and many of its products are vegan. However, some of its products may contain animal-derived ingredients, so it's important to check the ingredient list.
What makes Benefit Cosmetics unique?
Benefit Cosmetics is known for its playful, colorful aesthetic and quirky product names. The brand is also known for its innovative products, such as the They're Real! Mascara and the POREfessional Face Primer. Additionally, Benefit places a strong emphasis on brow products and offers a range of options for different brow needs.
What are some of Benefit's bestselling products?
Some of Benefit's bestselling products include the They're Real! Mascara, the POREfessional Face Primer, and the Gimme Brow+ Volumizing Eyebrow Gel. Other popular products include the Hoola Matte Bronzer and the Benetint Cheek & Lip Stain.
Does Benefit offer makeup tutorials?
Yes, Benefit offers makeup tutorials and beauty services at its stores and counters. The brand also offers virtual consultations and tutorials online.
What is Benefit's return policy?
Benefit offers a satisfaction guarantee on all of its products. If you are not satisfied with your purchase, you can return it for a full refund within 30 days of purchase. However, certain restrictions may apply, so it's important to check the terms and conditions.
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